Brand Identity Design

The Institute of Private Enterprise Development (IPED) is a private investment company located in Guyana. The project was to create a brand identity guideline for which the company consistently follows, since there are no established rules and content looks and feels different across all platforms. The client requested that their logo remained the same. Errors within the current logo were fixed and retained the original design. All other branding rules were curated based on the goals, values, feel and impression they have on the current market.