Brand Identity Design

This project is a personal re-branding project after seeing a logo competition held by the Ministry of Culture, Youth and Sport in Guyana. The rules of the competition were not clear, no direction and not professionally judged. The rules also asked for our National Coat of Arms within the logo. With all these factors I did not enter, but decided to create one of my own.

The concept of the logo brings out the sport, and cultural aspects of Guyana: The cultural head-dress highlighting the diversity of colors used in our National Flag as well as the fluid action pose applicable in all sports.