Brand Identity Design, UI / UX

Read n Learn is a newly founded brand under the company Reid’s Learning Institute.  Their goal is to create a platform in which users can have resources available to use to push them forward to accomplishing their goals. The owner, Geary Reid used this to publish over 30 books.

There was no logo or form of branding, nor an idea of the company direction and demographic. The client requested for the brand to feel casual, friendly, but clean in look. He emphasized the importance of education and learning in his brand however did not want to feel premium. This project’s timeline was 13 days. It included the design process and UX research tools to clearly define the brand and direction.